This project explores the potentials of metadata to bridge the gap between the virtual and the physical. The Google home is proposed as a piece of physical architecture designed from analysis of social metadata acquired within Google’s substantial database. This project highlights the latent power of metadata and its potential when applied to a cybernetic framework.
Google knows us better than what we are willing to admit to ourselves. With access to the world’s largest metadata trove they are able to collate and calculate data to form a virtual profile for any digitally connected human being. Your home already exists within their database, all one has to do is subscribe. The design is all encompassing and includes form, function and location tailored to your digital fingerprint.
Similar to the jump from the single celled organism to multi celled organism in the beginning of the process of evolution: the Google Home provides the buildings blocks of a cybernetic framework for architecture. Each home is progressively updated, based not only on its performance within the physical world, but also in accordance to the virtual world. A feedback loop is created where each home constantly self regulates, self organises and self evaluates its success over time. Cybernetics is simply a feedback loop of communication and control, metadata has the potential to bridge the physical and virtual to form a true cybernetic architecture.
Darcy Maginness, Andrew Wright and Kai Zhu